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SENTIO is an Emotional Market Intelligence platform that goes beyond metrics. We analyze the "Emotional DNA" of viral content to tell you WHY it works and give you a doubt-proof, actionable content strategy.
Paste a link to an Instagram Reel, TikTok, or YouTube Short to decode its Emotional DNA.
See a complete analysis of the viral Gap x KATSEYE reel to understand how Sentio works.
View Gap x KATSEYE DemoPaste a link to an Instagram or LinkedIn carousel to understand its emotional flow, slide by slide.
See a complete analysis of a high-performing LinkedIn carousel to understand its strategy.
View LinkedIn DemoEmotional Journey: Curiosity → Informative → Trust → Call-to-Action
View Full ReportPaste a URL to decode the core emotional drivers of an article, landing page, or blog post.
See a full analysis of a contrarian tech blog post that drove massive engagement.
View Tech Blog DemoPrimary Tones: Authenticity (60%), Excitement (20%), Empathy (15%)
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The core emotional drivers of this reel's viral success.
Sentiment: Overwhelmingly Positive. Key themes observed are 1) Strong nostalgic connection to the "Milkshake" song, 2) High praise for the "joyful" energy and choreography, and 3) Frequent mentions of purchase intent ("I'm buying these jeans," "Gap is back!").
The reel utilizes "Dopamine Editing" (fast cuts synced to the beat) in a clean, bright studio. This high-energy visual, paired with a classic, upbeat song, is engineered to be instantly gratifying and stop the scroll. The white background makes the denim *pop* as the primary subject.
The copy is minimal, letting the entertainment speak for itself. The "content" *is* the performance. By choosing a song synonymous with confidence ("My milkshake brings all the boys to the yard"), Gap implicitly links that confidence to their product without a single salesy word.
Audience: A "Dual-Generation" target. It hits Millennials (30-45) with powerful nostalgia for the song and era, while simultaneously capturing Gen Z (16-25) who are currently driving the Y2K/2000s fashion revival.
Hashtags: `#gapdenim` (Branded), `#katseye` (Partner), `#milkshakechallenge` (UGC/Trend), `#y2kfashion` (Niche).
The "why" behind the emotions. These are the specific strategies Gap used to engineer this viral moment.
Gap perfectly timed this campaign with the peak of the Y2K fashion revival. By using a 2003 Kelis hit and low-rise jeans, they connected with two generations at once: Millennials who lived it and Gen Z who are idealizing it.
Learn more about Nostalgia MarketingThis isn't an "ad"; it's a high-quality, entertaining piece of content. By creating a music-video-level reel, Gap made something people *want* to watch and share. The product is central, but the focus is on entertainment, not a sales pitch.
Learn more about Brand as EntertainmentThe choreography is catchy, replicable, and *designed* to be a dance challenge. This is a powerful move to generate massive User-Generated Content (UGC). Every person who does the dance becomes a new ad for Gap, creating exponential organic reach.
Learn more about UGC StrategyHow do you want to use this data? Choose your goal to get personalized, in-depth content strategies.
This carousel guides the reader from a problem to a solution, building trust at each step.
Sentiment: Professional & Engaged. Key themes: 1) High agreement with the "Problem" (e.g., "So true," "We see this every day"), 2) Praise for the "Clarity" of the framework, and 3) A high volume of high-intent leads ("DM sent," "Sending you a message now").
The visuals are minimal, clean, and authoritative. It uses a simple, strong brand palette (e.g., blue, white, black). High-contrast, bold sans-serif fonts are used for maximum readability. Each slide features one clear takeaway, avoiding cognitive overload and guiding the user to the next swipe.
The copy is the star of this post. It perfectly follows the **Problem-Agitate-Solve (PAS)** formula. It uses direct, "you" language to speak to the reader's specific pain point ("*You're* wasting leads," "*Your* team is..."). This builds **Relatability** before offering the solution.
Audience: Highly specific. It targets B2B Sales VPs, Marketing Directors, and Agency Founders at small-to-mid-sized companies who are responsible for growth and lead generation.
Hashtags: `#b2bsales` (Broad Topic), `#leadgeneration` (Specific Problem), `#salesstrategy` (Solution/Topic), `#linkedinmarketing` (Platform-specific).
This post isn't just informative; it's a precisely engineered lead-generation machine.
A classic copywriting formula. **P** (Slide 1: "You're wasting leads") -> **A** (Slide 2: "Your team is being ignored") -> **S** (Slide 3: "Focus on 'Intent Data'"). This structure hooks the reader by identifying a pain they feel, making it more intense, and then offering the exact antidote.
Learn more about the PAS FrameworkThe call-to-action ("DM me 'FRAMEWORK'") is brilliant. It's low-friction (no link to click), high-value (a free template), and, most importantly, **it starts a conversation in the DMs**. This is the #1 way to convert B2B clients on LinkedIn. It filters for high-intent leads.
Learn more about LinkedIn CTA StrategyHow do you want to use this data? Choose your goal to get personalized, in-depth content strategies.
"We've been a 'React-first' company for five years. We loved it. But as we scaled, the bundle sizes, the re-renders, and the client-side complexity began to stack up. We ran an experiment, and the results were... not what we expected."
The post's tone is carefully crafted to generate discussion and build authority.
Sentiment: Polarized & High-Engagement. This is the *goal* of the post. Comments are a mix of: 1) Strong agreement from a vocal minority ("Finally, someone said it!"), 2) Respectful disagreement from React fans (driving debate), and 3) High **Curiosity** from others ("We're considering Svelte for this exact reason...").
The "visuals" are data-driven. The post uses clean, dark-mode code blocks with syntax highlighting, which builds **Authority**. Simple, clear charts comparing performance (e.g., bundle size, load time) provide undeniable *proof* for the argument, shifting it from opinion to fact.
The title is a perfect **Contrarian Hook**. The body of the post uses **Relatability** ("We know, we loved React too...") to disarm the reader. It never attacks the tool, only explains why it's no longer right *for them*. This makes the **Authoritative**, data-backed argument feel more like a transparent discovery than an attack.
Audience: Technical Leadership. This post is not for junior devs. It's for Senior Engineers, Team Leads, and CTOs who are in a position to *make* strategic decisions about tech stacks.
Hashtags (if shared on social): `#reactjs` (Targets the community), `#webdevelopment` (Broad), `#javascript` (Broad), `#svelte` (The alternative), `#buildinpublic` (The tactic).
This article isn't just a technical update; it's a masterclass in thought leadership marketing.
Going against a popular trend is the fastest way to get noticed. The title acts as a "pattern interrupt," stopping developers from scrolling. It generates massive clicks from both people who agree *and* people who want to argue. The goal isn't to be right; it's to start the conversation.
Learn more about Contrarian MarketingBy sharing the *why* behind a major technical decision, the company establishes itself as transparent and thoughtful. This builds **immense trust** with potential customers and future employees. It shows they are a team of experts, not just a faceless corporation.
Learn more about 'Building in Public'How do you want to use this data? Choose your goal to get personalized, in-depth content strategies.
Great! The Gap reel used Nostalgia and Joy. To tailor these tactics, tell us about your product.
Perfect. The Gap reel built **Joy** and **Inclusivity**. To adapt this, tell us about your personal brand.
Great! The demo carousel used the **PAS Framework**. To apply this to your product, tell us what problem it solves.
Perfect. The demo carousel built **Authority** and generated leads with a **Value Loop CTA**. What's your area of expertise?
Interesting! The demo blog used a **Contrarian Hook** and **'Building in Public'**. How can your product challenge the status quo?
Excellent. The demo blog built **Authority** by sharing a **Contrarian** opinion. What's a strong, non-obvious belief you hold in your niche?
"I'm marketing a new brand of sustainable, high-end running shoes for urban runners who value style and sustainability."
Analysis: Got it. Your audience values Aspiration (style) and **Authenticity** (sustainability). Here is a strategy adapted from the Gap reel's tactics.
This leans into the **Nostalgia** tactic. Pair your modern, sleek shoe with a powerful, nostalgic song from the 90s/2000s (think "Ready to Go" by Republica or a classic Fatboy Slim track).
This leverages the **UGC & Trend Generation** tactic. Create a *simple* trend, not a complex dance.
"I'm a financial advisor for millennials, and my goal is to build trust and make finance feel less intimidating."
Analysis: Understood. Your audience values **Relatability** and **Clarity**. You can adapt the Gap reel's **Nostalgia** and **Joy** tactics to make finance feel fun.
This builds **Relatability** by tapping into shared **Nostalgia**. Use a classic 90s/2000s song in the background.
This uses **Joy** and **UGC Generation**. Create a simple, relatable "dance" or action for payday.
"I'm marketing a project management SaaS tool for small agencies. The #1 problem is they use 5 different tools and can't track profitability."
Analysis: This is a perfect use case for the **Problem-Agitate-Solve (PAS)** framework from the demo.
Directly adapt the demo's structure to your audience's specific pain point.
"I'm a B2B sales coach. My main goal is to get more coaching clients and be seen as an expert."
Analysis: This is a perfect fit for the demo's **Authority** and **Value Loop CTA** tactics. You need to give away your expertise to prove it.
Package your expertise into a simple, sticky framework. This builds **Authority** and makes you memorable.
"I'm marketing a new email client that blocks all trackers. It challenges the 'common wisdom' that it's normal for your email to be full of marketing spies."
Analysis: This is a perfect setup for a **Contrarian Hook** and **'Building in Public'** blog post, just like the demo.
This builds **Authority** and **Controversy** to attract an audience that shares your values.
"I'm a career coach for tech. My contrarian belief is that 'follow your passion' is terrible advice. Follow your skills instead."
Analysis: This is a *powerful* **Contrarian Hook**. Use it to build **Authority** and **Relatability** with a long-form blog post.
This will establish you as a thought leader and attract people looking for *real* advice, not just platitudes.
Here's a 15-second reel script based on your product and the "Nostalgic Run" tactic.
Prompt: Create a reel script for "sustainable, high-end running shoes" using the "Nostalgic Run" tactic (Nostalgia + Joy).
AUDIO: "Ready to Go" - Republica (The energetic 1996 hit)
[SCENE 1 - 0:00-0:02s]
(Fast cut) CLOSE UP on the sustainable running shoe stomping on pavement.
TEXT: They say classics never get old.
[SCENE 2 - 0:03-0:05s]
(Fast cut) LOW ANGLE shot of an urban runner smiling, running through a graffiti-covered alley.
TEXT: Neither does this feeling.
[SCENE 3 - 0:06-0:08s]
(Fast cut) B-roll of the city blurring past.
TEXT: (Song hits chorus: "You're ready to go!")
[SCENE 4 - 0:09-0:12s]
(Fast cut) A montage of 3-4 diverse, stylish runners laughing and high-fiving.
TEXT: Style made for the city.
TEXT: Built for the planet.
[SCENE 5 - 0:13-0:15s]
(Hard cut) Hero shot of the shoe.
TEXT: The [Your Shoe Name]. Run forever.
Here's a 15-second reel script based on your brand and the "Nostalgic Money Tip" tactic.
Prompt: Create a reel script for a "millennial financial advisor" using the "Nostalgic Money Tip" tactic (Nostalgia + Relatability).
AUDIO: "Closing Time" - Semisonic (The classic 1998 song)
[SCENE 1 - 0:00-0:03s]
(Video) You, holding a Tamagotchi (or just a picture of one).
TEXT: Remember when this was your BIGGEST financial stress?
[SCENE 2 - 0:04-0:07s]
(Video) You, looking stressed, looking at a "0.01% APY" on a bank website.
TEXT: Now it's this. Inflation is letting your savings "die."
[SCENE 3 - 0:08-0:12s]
(Video) You, smiling, point to text on the screen.
TEXT: Don't let it.
TEXT: Move your emergency fund to a High-Yield Savings Account.
TEXT: (It's a "Feed" button for your money).
[SCENE 4 - 0:13-0:15s]
(Video) You, giving a simple "you got this" nod.
TEXT: Follow me for finance tips that aren't scary.
A history of the content you've analyzed.
Was looking at the SENTIO tactics library and tried the "Contrarian Hook" for my company's blog. Wrote an article titled "Why 'Content is King' is a Lie." The engagement was insane, tons of comments (mostly angry, lol) but our signups are way up. Don't be afraid to be spicy.
Just wanted to share a win. Used the "DM me for the template" CTA from the B2B carousel demo. Got 58 DMs in 24 hours, and already booked 4 discovery calls. Highly recommend.
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